# Data layer # ![Screenshot_2020-04-29_at_19.12.41.png](https://knowledge.tauceti-digital.com/uploads/images/gallery/2024-11/tPpscreenshot-2020-04-29-at-19-12-41-png.png) Getting started In this article, you will find information about available variables and events used in the data layer on a Yves Rocher websites. The data layer is a JavaScript object (array) that is used to pass data from a web page to the Google Tag Manager container. The data that the website passes to the data layer can then be used to create variables, rules, and tags. ![info2.svg](https://knowledge.tauceti-digital.com/uploads/images/gallery/2024-11/pTCinfo2-svg.png) **Remember**The data layer contains all of the data generated by visitors and customers engaging with the Yves Rocher website. Table of contents: 1. [ Available variables in the data layer](#bkmrk-available-variables--1) 1. [yr\_gtm\_a](#bkmrk-yr_gtm_a) 2. [yr\_gtm\_a1](#bkmrk-yr_gtm_a1) 3. [yr\_gtm\_ab](#bkmrk-yr_gtm_ab) 4. [yr\_gtm\_b](#bkmrk-yr_gtm_b) 5. [yr\_gtm\_ac](#bkmrk-yr_gtm_ac) 6. [yr\_gtm\_c](#bkmrk-yr_gtm_c) 7. [yr\_gtm\_ad](#bkmrk-yr_gtm_ad) 8. [yr\_gtm\_d](#bkmrk-yr_gtm_d) 9. [yr\_gtm\_e](#bkmrk-yr_gtm_e) 10. [yr\_gtm\_f](#bkmrk-yr_gtm_f) 11. [yr\_gtm\_fa](#bkmrk-yr_gtm_fa) 12. [yr\_gtm\_g](#bkmrk-yr_gtm_g) 13. [yr\_gtm\_h](#bkmrk-yr_gtm_h) 14. [yr\_gtm\_k](#bkmrk-yr_gtm_k) 15. [yr\_gtm\_l](#bkmrk-yr_gtm_l) 16. [yr\_gtm\_m](#bkmrk-yr_gtm_m) 17. [yr\_gtm\_n](#bkmrk-yr_gtm_n) 18. [yr\_gtm\_u](#bkmrk-yr_gtm_u) 19. [yr\_gtm\_aa](#bkmrk-yr_gtm_aa) 20. [yr\_gtm\_ae](#bkmrk-yr_gtm_ae) 21. [yr\_gtm\_ag](#bkmrk-yr_gtm_ag) 22. [yr\_gtm\_x](#bkmrk-yr_gtm_x) 23. [yr\_gtm\_y](#bkmrk-yr_gtm_y) 24. [yr\_gtm\_z](#bkmrk-yr_gtm_z) 25. [ecomm\_pagetype](#bkmrk-ecomm_pagetype) 26. [ecomm\_totalvalue](#bkmrk-ecomm_totalvalue) 27. [ecomm\_prodid](#bkmrk-ecomm_prodid) 28. [ecomm\_prodidpl](#bkmrk-ecomm_prodidpl) 29. [id\_sekce](#bkmrk-id_sekce) 30. [visitorLoginState](#bkmrk-visitorloginstate) 31. [hashed\_email](#bkmrk-hashed_email) 32. [hashed\_phone\_number](#bkmrk-hashed_phone_number) 33. [email](#bkmrk-email) 34. [phone\_number](#bkmrk-phone_number) 35. [address\_info](#bkmrk-address_info) 2. [ Available data layer events](#bkmrk-available-data-layer) 1. [page\_view](#bkmrk-page_view) 2. [ecommerce / view\_cart](#bkmrk-ecommerce-%2F-view_car) 3. [ecommerce / add\_to\_cart](#bkmrk-ecommerce-%2F-add_to_c) 4. [ecommerce / remove\_from\_cart](#bkmrk-ecommerce-%2F-remove_f) 5. [ecommerce / add\_shipping\_info](#bkmrk-ecommerce-%2F-add_ship) 6. [cart.change\_address\_data](#bkmrk-cart.change_address_) 7. [ecommerce / add\_payment\_info](#bkmrk-ecommerce-%2F-add_paym) 8. [ecommerce / begin\_checkout](#bkmrk-ecommerce-%2F-begin_ch) 9. [ecommerce / purchase](#bkmrk-ecommerce-%2F-purchase) 10. [ecommerce / view\_item](#bkmrk-ecommerce-%2F-view_ite) 11. [ecommerce / view\_item\_list](#bkmrk-ecommerce-%2F-view_ite-1) 12. [website\_error](#bkmrk-website_error) 1. [type: '404\_error'](#bkmrk-type%3A-%27404_error%27) 2. [type: 'wrong\_discount'](#bkmrk-type%3A-%27wrong_discoun) 3. [type: 'missing\_product\_in\_cart'](#bkmrk-type%3A-%27missing_produ) 4. [type: 'old\_offer\_error'](#bkmrk-type%3A-%27old_offer_err) 5. [type: 'zero\_search'](#bkmrk-type%3A-%27zero_search%27) 13. [mgm.button\_share](#bkmrk-mgm.button_share) 14. [mgm.button\_copy](#bkmrk-mgm.button_copy) 15. [wishlist\_add](#bkmrk-wishlist_add) --- # ![Screenshot_2020-04-29_at_19.12.41.png](https://knowledge.tauceti-digital.com/uploads/images/gallery/2024-11/tPpscreenshot-2020-04-29-at-19-12-41-png.png) Available variables in the data layer ### yr\_gtm\_a Shows **URL parameter** for current altshop (used also in ?yras=… URLs) Example: default Available on: All pages ### yr\_gtm\_a1 Shows Offer\_segment value from current altshop settings. Example: OfferSegment Available on: All pages ### yr\_gtm\_ab Shows historic offer\_segment values from the last 90 days in current altshop. Example:

yr\_gtm\_ab	object
- .	object
.offer\_segment	Old\_offer
.total\_visits	189
.total\_orders	8

Available on: All pages ### yr\_gtm\_b URL parameter of a current campaign code in current altshop Example: CC1546592845 Available on: All pages ### yr\_gtm\_ac History of URL parameters of the campaign codes active in user session in last 90 days in current altshop Example:

yr\_gtm\_ac	object
.0	CC1664286880
.1	CC1661009512
.2	CC1498480417
.3	CC1658042828

Available on: All pages ### yr\_gtm\_c Current campaign code in current altshop Example: 3CYLAWS11 Available on: All pages ### yr\_gtm\_ad URL parameters of a history of campaign codes active in user session in last 90 days Example:

yr\_gtm\_ad	object
.0	3CYLAWS11
.1	3CYL8WS11
.2	3CYGCWP01
.3	3CYL7WS11

Available on: All pages ### yr\_gtm\_d User fingerprint (RLC) stored in long lasting cookie. Example: b51Fx9u0VgKaVkkKz1P1nGqZZknbNYRk5 Available on: All pages ### yr\_gtm\_e Customer hash. Non-empty only for sessions that can be connected with some customers. Example: 062f89de75ddf516484a Available on: All pages ### yr\_gtm\_f User type. There are the following types: - "1" - Guest user, no information about a connection with any customer account - "2" - User who has subscribed to newsletter - "3" - Registered customer - "4" - Registered customer with active VIP Zone subaccount (Member Club account) Example: 4 Available on: All pages ### yr\_gtm\_fa Current customer VIP zone MC title. Example: T0 Available on: All pages ### yr\_gtm\_g Count of customer orders from last 360 days. Example: 7 Available on: All pages ### yr\_gtm\_h Date of last customer order (YYYY-MM-DD), only orders up to 360 days are taken into account. Example: 2022-08-04 Available on: All pages ### yr\_gtm\_k Value of last customer order in websites currency, only orders up to 360 days are taken into account. Example: 1000 Available on: All pages ### yr\_gtm\_l Average value of customer orders from last 90 days. Example: 750 Available on: All pages ### yr\_gtm\_m List of product SKUs present in customer orders from last 360 days, excluding gifts Example:

yr\_gtm\_m	object
.0	97701

Available on: All pages ### yr\_gtm\_n List of gifts SKUs present in customer orders from last 360 days. Example:

yr\_gtm\_n	object
.0	F02113
.1	F94615
.2	F67114

Available on: All pages ### yr\_gtm\_u Date of current visit (YYYY-MM-DD) Example: 2022-10-25 Available on: All pages ### yr\_gtm\_aa Current visit status. There are the following statuses: - 0 - standard visit (without order and abandoned cart). - 1 - visit with an abandoned cart. - 2 - visit with the placed order. - Abandoned cart - another cart than current, with at least one product. Example: 2 Available on: All pages ### yr\_gtm\_ae Date of previous visit (YYYY-MM-DD) Example: 2022-10-24 Available on: All pages ### yr\_gtm\_ag Count of visits in last 360 days Example: 607 Available on: All pages ### yr\_gtm\_x List of SKUs that the user saw during the current visit. Only SKUs seen on product pages are used. Example:

yr\_gtm\_x	object
.0	05241
.1	74084
.2	74084

Available on: All pages ### yr\_gtm\_y List of tags seen by user during the current visit. Only tags used on tag pages (/tag\*) are used. Example:

yr\_gtm\_y	object
.0	Kategorie: Vlasy > Masky a octy: Masky > Cílená péče: Detox vlasů
.1	Kategorie: Vlasy
.2	Kategorie: Vánoce
.3	Kategorie: Vánoce

Available on: All pages ### yr\_gtm\_z Top X product SKUs in abandoned carts from last 90 days, without gifts. Example:

-yr\_gtm\_z	object
.0	22456
.1	J0437
.2	83020

Available on: All pages ### ecomm\_pagetype A type of page. Available types are: - "home" - "product" - "category" - "purchase" (orderend = order thank you page) - "cart" (all other cart pages) - "siteview" (visit on any site not meeting above conditions) Example: product Available on: All pages ### ecomm\_totalvalue Total cart/order value without delivery method cost Example: 2000 Available on: Only on pages with ecomm\_pagetype = purchase/cart ### ecomm\_prodid On purchase/cart pages: list of SKUs in order/cart, without gifts. On product pages: current product SKU. Example: - On product page: "10399" - On other pages: \["10399","J0346"\] Available on: Only on pages with ecomm\_pagetype = purchase/cart/product ### ecomm\_prodidpl On purchase/cart pages: list of SKUs in order/cart, without gifts. On product pages: current product SKU. On category pages: top X top-rated products found by selected filters. Example: - On product page: "10399" - On other pages: \["10399","J0346"\] Available on: Only on pages with ecomm\_pagetype = purchase/cart/product/category ### id\_sekce On category pages: list of selected tags IDs. On product pages: list of tags IDs from the most important feature assigned to the product (eg. Category). Example: \["1246","1252"\] Available on: Only on pages with ecomm\_pagetype = product/category ### visitorLoginState Current state of user log in state. There are currently two states: - "0" = guest - "1" = logged in customer Example: 1 Available on: All pages ### hashed\_email SHA256 hash of normalized user e-mail address. Methodology: [https://developers.google.com/google-ads/api/docs/conversions/enhance-conversions?hl=en#normalization\_and\_hashing](https://developers.google.com/google-ads/api/docs/conversions/enhance-conversions?hl=en#normalization_and_hashing) Example: "1b4f0e9851971998e7320785...edf7caa332359d6f1d83567014" Available on: Only on the order thank you page (/cart/orderend, /cart/prepayment) ### hashed\_phone\_number SHA256 hash of normalized user mobile number. Methodology: Google does not provide it. We normalize phone numbers to digits only and then hash them. Example: "60303ae22b998861bce3...8a213c86c93c076dbe9f558c11c752" Available on: Only on order thank you page (/cart/orderend, /cart/prepayment) ### email User e-mail address. The field is generated only when unsafe user info is enabled within ***System > System / Settings > Integrations > Google Tag Manager*** Example: "example@example.com" Available on: Only on order thank you page (/cart/orderend, /cart/prepayment) ### phone\_number User mobile number. Field is generated only when unsafe user info is enabled within ***System > System / Settings > Integrations > Google Tag Manager*** Example: "+48999999999" Available on: Only on order thank you page (/cart/orderend, /cart/prepayment) ### address\_info An object containing delivery address data of placed order. First and last names are hashed using SHA256. Methodology: [https://developers.google.com/google-ads/api/docs/conversions/enhance-conversions?hl=en#enhancement\_adjustments](https://developers.google.com/google-ads/api/docs/conversions/enhance-conversions?hl=en#enhancement_adjustments) Fields "first\_name" and "last\_name" are generated only when unsafe user info is enabled within ***System > System / Settings > Integrations > Google Tag Manager*** Example: ``` {

"hashed_first_name": "4f0e9851971998e...e59d6f1d83567014",

"hashed_last_name": "60303ae861bce3...8a213c86c9311c752",

"city": "Praha",

"postal_code": "11800"

}

OR

{

"hashed_first_name": "4f0e9851971998e...e59d6f1d83567014",

"hashed_last_name": "60303ae861bce3...8a213c86c9311c752",

"first_name": "Jan",

"last_name": "Kowalski",

"city": "Praha",

"postal_code": "11800"

} ``` Available on: Only on order thank you page (/cart/orderend, /cart/prepayment) --- # ![Screenshot_2020-04-29_at_19.12.41.png](https://knowledge.tauceti-digital.com/uploads/images/gallery/2024-11/tPpscreenshot-2020-04-29-at-19-12-41-png.png) Available data layer events ### page\_view Event Generated automatically by Google Analitycs. All events handled by GA4 have anonymized IP (it's non-configurable). Event parameters: (GA4 generated) altshop Triggered on every page if "Track page loads as "altshop" event" is enabled in GA4 system settings. Event parameters: ``` {

name: 'alt shop name'

} ``` ### ecommerce / view\_cart This even is triggered on cart page (/cart). Event parameters: ``` {

value: gross value of products,

currency: 'ISO currency code',

items: [{

item_name: 'product name',

item_id: 'product SKU',

item_variant: 'product attribute value / color name',

item_brand: 'YvesRocher',

item_category: 'Product category',

price: final price for 1pc,

discount: 'difference between catalog_price and final price',

currency: currency,

quantity: quantity

}],

shipping_tier: 'delivery method name'

} ``` ### ecommerce / add\_to\_cart Triggered when a user adds an item to the cart. It applies only to regular 'add to cart' buttons. The value field contains the total row value after a change (determined by SKU). Items contain only elements with item\_id equal to added SKU. Event parameters: ``` {

value: gross value of products,

currency: 'ISO currency code',

items: [{

item_name: 'product name',

item_id: 'product SKU',

item_variant: 'product attribute value / color name',

item_brand: 'YvesRocher',

item_category: 'Product category',

price: final price for 1pc,

discount: 'difference between catalog_price and final price',

currency: currency,

quantity: quantity

}],

shipping_tier: 'delivery method name'

} ``` ### ecommerce / remove\_from\_cart Triggered when the user removes an item from the cart using "X" in cart table at /cart. The value field contains the total row value after a change (determined by SKU). Items contain only elements with item\_id equal to added SKU. Event parameters: ``` {

value: gross value of products,

currency: 'ISO currency code',

items: [{

item_name: 'product name',

item_id: 'product SKU',

item_variant: 'product attribute value / color name',

item_brand: 'YvesRocher',

item_category: 'Product category',

price: final price for 1pc,

discount: 'difference between catalog_price and final price',

currency: currency,

quantity: quantity

}],

shipping_tier: 'delivery method name'

} ``` ### ecommerce / add\_shipping\_info Triggered when user clicks on delivery method box on /cart/delivery (user changes delivery method). Event parameters: ``` {

shipping_tier: 'delivery method name',

value: gross value of products,

currency: 'ISO currency code',

items: [{

item_name: 'product name',

item_id: 'product SKU',

item_variant: 'product attribute value / color name',

item_brand: 'YvesRocher',

item_category: 'Product category',

price: final price for 1pc,

discount: 'difference between catalog_price and final price',

currency: currency,

quantity: quantity

}]

} ``` ### cart.change\_address\_data Triggered when the user clicks on "add new address" button on ***/cart/delivery page***. Event parameters: No parameters. ### ecommerce / add\_payment\_info Triggered when user clicks on the payment method box on ***/cart/payment*** (user changes payment method). Event parameters: ``` {

payment_type: 'payment method name',

value: gross value of products,

currency: 'ISO currency code',

items: [{

item_name: 'product name',

item_id: 'product SKU',

item_variant: 'product attribute value / color name',

item_brand: 'YvesRocher',

item_category: 'Product category',

price: final price for 1pc,

discount: 'difference between catalog_price and final price',

currency: currency,

quantity: quantity

}],

shipping_tier: 'delivery method name'

} ``` ### ecommerce / begin\_checkout Triggered when "**I confirm order**" is clicked at the last step of the checkout process. Previously the event was triggered with every click of "next step" button. Event parameters: ``` {

value: gross value of products,

currency: 'ISO currency code',

items: [{

item_name: 'product name',

item_id: 'product SKU',

item_variant: 'product attribute value / color name',

item_brand: 'YvesRocher',

item_category: 'Product category',

price: final price for 1pc,

discount: 'difference between catalog_price and final price',

currency: currency,

quantity: quantity

}],

shipping_tier: 'delivery method name'

} ``` ### ecommerce / purchase Triggered on ***/cart/orderend*** page. The legacy implementation also triggered this event on ***/cart/prepayment*** page but it does not comply with GA4 e-commerce events. Event parameters: ``` {

transaction_id: 'order id with prefix',

affiliation: 'VPI',

value: gross value with shipping,

shipping: gross delivery + payment method cost,

currency: 'ISO currency code',

items: [{

item_name: 'product name',

item_id: 'product SKU',

item_variant: 'product attribute value / color name',

price: final price for 1pc,

discount: 'difference between catalog_price and final price',z

currency: currency,

quantity: quantity

}],

shipping_tier: 'delivery method name'

} ``` ### ecommerce / view\_item This event is triggered on a product page. Event parameters: ``` {

item_name: 'product name',

discount: 'difference between catalog_price and final price',

item_brand: 'YvesRocher',

item_category: 'Product category',

price: catalog price,

value: final price for 1pc,

} ``` ### ecommerce / view\_item\_list Triggered on product list pages i.e. Category, Search result, Featured list. Event parameters: ``` {

item_list_name: 'Name of list',

items: [{

item_name: 'product name',

item_id: 'product SKU',

item_brand: 'YvesRocher',

item_category: 'Product category',

price: final price for 1pc,

discount: 'difference between catalog_price and final price',

currency: currency

}]

} ``` ### website\_error Triggers whenever the user encounters an error on the website. Currently, there are 5 error types: #### **type: '404\_error'** Triggered when a user enters 404 'not found' page. #### **type: 'wrong\_discount'** Triggered when a user had activated the discount code that does not trigger any promotion rules. It's also triggered when the user had in the cart already used personal discount code. #### **type: 'missing\_product\_in\_cart'** Triggered when some products were deleted from the cart due to low stocks. #### **type: 'old\_offer\_error'** Triggered when a customer is redirected to /auth/restricted. #### **type: 'zero\_search'** Triggered when a customer entered search results page which did not return any results ### mgm.button\_share Triggered when the user clicks on "share by e-mail" below the invitation link or code in a customer account. Event parameters: ``` {

type: 'email'

} ``` ### mgm.button\_copy Triggered when user clicks on "copy" below invitation link or code in a customer account. This event triggers one of two parameters depending if the customer clicked copy below link or a code: ``` {

type: 'invitation_link'

} ``` or ``` {

type: 'invitation_code'

} ``` ### wishlist\_add Triggered when the user clicks on the wishlist button (small heart icon) which adds a product to the user's wishlist. Event parameters: ``` {

item_name: 'product name',

item_id: 'product SKU',

item_brand: 'YvesRocher',

item_category: 'Product category',

price: final price for 1pc,

discount: 'difference between catalog_price and final price',

currency: currency

} ```

yr\_gtm\_ab	object
- .	object
.offer\_segment	Old\_offer
.total\_visits	189
.total\_orders	8

yr\_gtm\_ac	object
.0	CC1664286880
.1	CC1661009512
.2	CC1498480417
.3	CC1658042828

yr\_gtm\_ad	object
.0	3CYLAWS11
.1	3CYL8WS11
.2	3CYGCWP01
.3	3CYL7WS11

yr\_gtm\_m	object
.0	97701

yr\_gtm\_n	object
.0	F02113
.1	F94615
.2	F67114